At rootoftwo we believe in consentful tech.

Consentful tech is a movement dedicated to protecting your digital data and self.

We believe it is your right to choose to share your data on this website. By default, we are not tracking you, please click below to share data with us.

Information Collection And Use

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information. rootoftwo, LLC. (“rootoftwo” “us”, “we”, or “our”) operates (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Usage Data

When you visit our site, we will store: the website from which you visited us from, the parts of our site you visit, the date and duration of your visit, your anonymised IP address, information from the device (device type, operating system, screen resolution, language, country you are located in, and web browser type) you used during your visit. We process this usage data in Matomo Analytics for statistical purposes, to improve our site and to recognize and stop any misuse.


As a general policy, no personally identifiable information, such as your name, address or email address, is automatically collected from visitors to our site. The site does not require visitors to sign in. Personally identifiable information about visitors to our site is collected only when knowingly and voluntarily submitted by the visitor. For example, when you send us message using the ‘Contact’ form we will collect your name, email address, message, etc. We use this data solely in connection with answering the messages we receive. Similarly, when you use the ‘Join our mailing list’ form we will collect your name, email address, and confirmation to opt-in to MailChimp (a third-party all-in-one Marketing Platform for small business). We use this data to contact you with newsletters, marketing, promotional, and informational materials.


rootoftwo does not use cookies to track its visitors. Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive. You can also instruct your browser to refuse all cookies or to indicate when a cookie is being sent.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Third party services we use

When you visit our websites, we use the following third party services which may collect personal data:

Recipient Purpose of processing Lawful basis Data location and security Personal data collected by the third party Privacy policy
Matomo To collect and analyse information about how you interact with our websites (web analytics), and to recognize and stop any misuse Legitimate interest Frankfurt, Germany Anonymised IP address, Pages visited, browser and device used, mouse movements, anonymised keystrokes, and more. link
Youtube To play videos Legitimate interest USA IP address link
Mailchimp To send you our newsletter emails after you sign-up Explicit consent USA Name, Email address link
Google Workspace To receive and reply to your messages after you contact us Legitimate interest Worldwide IP address, Message sent, Name, Email… link
Dreamhost To host videos and static files Legitimate interest Worldwide None link
accessiBe To automate web accessibility for ADA & WCAG Compliance Legitimate interest USA None link
Automattic (WordPress) To provide comprehensive web building platform Legitimate interest Worldwide None link
Your Rights

You have the right to be informed of Personal Data processed by rootoftwo, a right to rectification/correction, erasure and restriction of processing. You also have the right to ask from us a structured, common and machine-readable format of Personal Data you provided to us. We can only identify you via your email address and we can only adhere to your request and provide information if we have Personal Data about you through you having made contact with us directly and/or you using our site and/or service. We cannot provide, rectify or delete any data that we store on behalf of our visitors. In addition, you have the right to lodge a complaint with the data protection authority in your jurisdiction.

Retention of data

We will retain your information as long as necessary to provide you with the services or as otherwise set forth in this Policy. We will also retain and use this information as necessary for the purposes set out in this Policy and to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements and protect rootoftwo’s legal rights. We also collect and maintain aggregated, anonymized or pseudonymized information which we may retain indefinitely to protect the safety and security of our Site, improve our Services or comply with legal obligations.

Changes To This Privacy Policy

This Privacy Policy is effective as of April 6, 2021 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page. We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy. If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us

To exercise any of the rights mentioned in this Privacy Policy and/or in the event of questions or comments relating to the use of Personal Data you may contact us: hello [at] rootoftwo [dot] com.


If you want to know more about data privacy, visit these resources:

The Consentful Tech Project raises awareness, develops strategies, and shares skills to help people build and use technology consentfully. Data & Society studies the social implications of data-centric technologies & automation.

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